SWBR Architects recently welcomed a new president, changed its name to SWBR, introduced its new logo and launched its new website.
The new brand represents a philosophical change in how the Rochester design firm represents itself. The name change reflects what the firm’s offerings including architecture, interior design, structural engineering, landscape architecture and graphic design.
“Our new name better conveys our firm’s core identity as a design firm with highly talented designers in their fields of expertise,” said Tom Gears, SWBR president. “We’ve been growing. We have a vision for success and the belief that we can positively impact lives through meaningful design in every market we serve. We now have over 90 talented individuals and design beautiful, functional spaces that successfully meet our clients’ needs. Our expertise delivers the best solutions and our new brand represents this energy and forward-planning goal of growth.”
SWBR’s 2015 corporate strategic plan identified the need to update the firm’s brand. The idea behind the new logo was to convey a bold, agile and timeless identity while the color palette articulates energy, creativity and trust, important aspects to SWBR.
“People mistakenly believe that all we are is an architecture firm unaware of the interiors, structural, landscape and graphic design services available,” Gears said. “We want to change that.”
The new brand’s goal is to reflect SWBR’s five core traits: multidisciplinary, creativity, expertise, integrity and vision.
For information, visit swbr.com.