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Whenever Bob Brentson sees a local business post a video advertisement on YouTube, he cringes.
Why? To him, it all comes down to quality and control. He said that although cheap and easily accessible, falling into the habit of posting low-quality blurb on the web is not the quickest way to win new customers.
“You never get a second chance to make a first impression,” said Brentson. “Once it’s out in the public domain you’ve lost control of it,” he added.
His advice?
“Keep it internal and find a provider that can host it so you can have complete control.”
This topic is one that Penfield native is passionate about through working full-time with high-quality video production. For the last decade, he has owned and operated an IT support business, InTech Solutions.
In 2010, however, Brentson found the chance to grow his operation from an unlikely place. While attending Browncroft Community Church, Brentson crossed paths with techie and Webster native, Jim Jewell in the audio-visual department.
The two struck up a conversation one Sunday and soon started brainstorming ways to combine their expertise.
Before long, they decided to start a subsidiary of InTech Solutions that focused on video production, and VTFX Productions was born.
Unlike the umbrella company, this would be more focused on corporate branding, public service announcements, training and customer messaging.
All videos, ranging from short clips to lengthy webinar-style pieces, are filmed on-site in front of a green screen. Unlike a written training manual, Brentson said these videos are more engaging for people who use them.
VTFX has filmed Linux software training videos for major corporations like IBM, Dell and HP. But Brentson said they are looking to use their abilities to help small local businesses, non-profits and other organizations to embrace multimedia and improve the way they communicate to the public.
“Video production historically has been seen as cost prohibitive," he said. "But I like to think we’re realistic."
Whenever Bob Brentson sees a local business post a video advertisement on YouTube, he cringes.
Why? To him, it all comes down to quality and control. He said that although cheap and easily accessible, falling into the habit of posting low-quality blurb on the web is not the quickest way to win new customers.
“You never get a second chance to make a first impression,” said Brentson. “Once it’s out in the public domain you’ve lost control of it,” he added.
His advice?
“Keep it internal and find a provider that can host it so you can have complete control.”
This topic is one that Penfield native is passionate about through working full-time with high-quality video production. For the last decade, he has owned and operated an IT support business, InTech Solutions.
In 2010, however, Brentson found the chance to grow his operation from an unlikely place. While attending Browncroft Community Church, Brentson crossed paths with techie and Webster native, Jim Jewell in the audio-visual department.
The two struck up a conversation one Sunday and soon started brainstorming ways to combine their expertise.
Before long, they decided to start a subsidiary of InTech Solutions that focused on video production, and VTFX Productions was born.
Unlike the umbrella company, this would be more focused on corporate branding, public service announcements, training and customer messaging.
All videos, ranging from short clips to lengthy webinar-style pieces, are filmed on-site in front of a green screen. Unlike a written training manual, Brentson said these videos are more engaging for people who use them.
VTFX has filmed Linux software training videos for major corporations like IBM, Dell and HP. But Brentson said they are looking to use their abilities to help small local businesses, non-profits and other organizations to embrace multimedia and improve the way they communicate to the public.
“Video production historically has been seen as cost prohibitive," he said. "But I like to think we’re realistic."
